Concept and Creative Direction for ABOUT YOU.

With the first brand campaign in the Eastern European countries, ABOUT YOU creates a positioning and brand identity for the first time. To stand out once again and to be one step ahead again. To create a movement that brings people closer together as a community, a community that uses fashion as an enabler to show all of oneself with pride without limitations, expectations or stereotypes and be an example to others to do the same.

The social media campaign took the idea further in an authentic and native way.

As well as the matching out of home campaign. Questioning the status quo. Not to accept things as they are, but to redefine them for yourself and your community. Never establish. Always evolve. To act unselfishly To live more consciously. To do things for a reason. To do things together. But why all this? Well, why not?