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LEEV

REBRANDING

Creative Direction for leev.

 

A northern german juice manufacturer. The leev Hoppe was the first product, which became the new design. The leev hoppe is the first hopped apple spritzer. To put a face on the new variety, this campaign plays with a german children's song: Hoppe, hoppe Reiter! Reiter means rider in german. That's how this moped gang came into being, discovering the new sparkling drink in a mix of western films and typical north german manner.

hoppe hoppe 3
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