Concept and Creative Direction at ABOUT YOU.

Launching NU-IN. A new international fashion brand. It’s sustainable and affordable. But making 100% eco-friendly choices is not always easy. But effort counts and has the potential to inspirate and start a valuable conversation. The collection is novel, but casual - and meant for daily wear. So what better way to present them than as a part of Stefanies and Marcus’ real lifestyle? But due to the current situation worldwide, it was impossible to just walk out, work, film and have fun everywhere. That’s why this film is produced at the place where most are at the moment. At home. In order to keep social distance and as the content creators they are - they filmed and captured the campaign footage themselves.