It's wet. It's cold. It doesn't matter. With this message, Mercedes-Benz was launching a campaign for its 4MATIC permanent all-wheel-drive system, which in combination with 4ESP and 4ETS, offers a high level of driving safety. The campaign includes print and out-of-home ads, as well as a tongue-in-cheek TV commercial featuring three sports legends. The print ads promoted the all-wheel-drive system in the E-Class and GLK with two different designs.