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Creative Direction / Design / Consulting

Mercedes-Benz

Comand APS 3D Launch

An international print campaign to launch the COMAND APS system from Mercedes-Benz, highlighting its advanced 3D visualizations within the instrument cluster and infotainment display. The campaign showcased the maps in a dynamic, immersive way, by bringing the technology to life. Each market featured its own national flag rendered as a detailed 3D map, emphasizing both localization and innovation.

Art Direction, Jung von Matt, 2012

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