A multi-channel campaign for the launch of ABOUT YOU in the Czech Republic, that seamlessly blended fashion authority with local cultural pride. Partnering with Czech-born supermodel Karolína Kurková, we told a story that felt both globally aspirational and deeply personal. Through a series of elegant, cinematic moments, she guided us through Prague – her hometown – revealing the city’s charm through a fashion lens. The campaign positioned ABOUT YOU as a credible style destination while celebrating the authenticity and beauty of the Czech Republic. The result was a launch that felt intimate, elevated and unmistakably rooted in place.