The “Club der Töchter” (daughter's club) by Nike was a groundbreaking running community for women in Germany. The campaign focused on networking, empowerment, and running together, going beyond classical advertising and serving as a best-practice example of digital community building back then. The initiative underscores Nike’s early focus on emotional connection and female empowerment in running. The campaign promoted solidarity and personal bests among women through sports. One of the highlights was the admission ticket: a Nike running shirt you couldn’t buy – you had to earn it by running.