Step into the shadow of a myth – brought to life for one night. About You and its partner brands dove into pure glamour, transforming their Fall/Winter Fashion Show into a surreal world of whispers, shadows, and spectacle. The About You Fashion Ball. The iconic Schmidt’s Tivoli Theater on Hamburg’s Reeperbahn became the stage for an unforgettable night, featuring shows from adidas Originals, LASCANA, HUGO, Hoermanseder, LeGer, and Guido Maria Kretschmer. At Spielbudenplatz, guests explored an exclusive space to connect and immerse themselves in the city’s vibrant energy. And when the curtain fell, the night only intensified: the after-show party, presented by Nike, turned darker, louder, and wilder. In the dark, style speaks louder. Listen closely.