A dynamic format that reimagines the traditional fashion show by combining multiple brand showcases, celebrity performances and a hybrid live-digital experience. In 2025, Berlin’s Uber Eats Music Hall became an arena for eight high-energy fashion brand shows, exclusive runway moments and bold, vibrant looks. Through the “Digital Front Row,” global audiences could experience this fusion of fashion and entertainment online, accessing collections from their favorite brands in real time. The About You FASHIONMANIA reflects the evolution of modern brand communication through one cohesive, multi-channel experience. As a result it extends far beyond the runway, unfolding across feeds, stories, and digital platforms and highlighting how fashion today thrives on storytelling, atmosphere and digital connectivity.