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Creative Direction / Execution / Consulting

Adidas x AY

Never not performing

In this adidas campaign spot Lena Gercke and Lena Meyer-Landrut take center stage within a dynamic fitness studio environment. The concept follows both athletes as they appear to perform a circuit workout in parallel, with sharp edits, shifting camera angles and visual transitions seamlessly alternating between them. This interplay creates a sense of rhythm and energy, highlighting individuality and connection. For both Lenas sport is about continuously pushing boundaries – an idea embodied by the new collection, designed to offer maximum flexibility and support for every movement.

Creative Direction, 2019

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