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Leev
Re-Branding
Creative Direction, 2018
A northern german juice manufacturer. The leev Hoppe was the first product, which became the new design. The leev hoppe is the first hopped apple spritzer. To put a face on the new variety, this campaign plays with a german children's song: Hoppe, hoppe Reiter! Reiter means rider in german. That's how this moped gang came into being, discovering the new sparkling drink in a mix of western films and typical north german manner. Next to the leev Hoppe, the others also became a new look for better visibility in the catering trade and recognition in the market. With a classic yet loud design, you'd almost think the bottles come from the big 90s, when companies became love brands.
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