The first product, which showcased the new product design for the northern german juice manufacturer leev, was the worlds first hopped apple spritzer "leev Hoppe". To put a face on the new variety, this campaign plays with a german children's song: Hoppe, hoppe Reiter! Reiter means rider in german. That's how this moped gang came into being, discovering the new sparkling drink in a mix of western films and typical north german manner. Next to the leev Hoppe, the others also became a new look for better visibility in the catering trade and recognition in the market. With a classic yet loud design, you'd almost think the bottles come from the big 90s, when companies became love brands.