Creative Direction / Execution / Consulting
Mercedes-Benz
Sonntagsfahrer
Set on a snow-covered alpine pass in Austria, this iconic Mercedes-Benz commercial combines cinematic elegance with sharp, self-aware humor. Featuring racing legends Mika Häkkinen, Michael Schumacher, and Franz Beckenbauer, the film playfully reinterprets classic stereotypes through a series of understated, character-driven encounters. Directed by Tarsem Singh, the spot relies on natural performances and precise comedic timing rather than overt staging, allowing the personalities to carry the narrative. From concept through pre- and post-production, the project focused on balancing technical precision with a light, effortless tone. The result is a timeless piece of advertising that transforms clichés into wit, driven by craft, restraint, and iconic casting.
Art Direction, Jung von Matt, 2010
