To celebrate the 20th anniversary of the BahnCard, the campaign “Still as good after 20 years” brought the idea of lasting value to life in a visually striking way. In collaboration with Argentine photographer Irina Werning, childhood photographs were recreated with the same protagonists – exactly 20 years later. The side-by-side comparisons captured the passage of time while highlighting what remains unchanged, drawing a parallel to the enduring benefits of the BahnCard. The campaign was rolled out as a nationwide TV campaign, supported by a Germany-wide out-of-home and print campaign that amplified its emotional impact in public spaces. As an extension, a large-scale social media challenge invited customers to recreate their own photos from 20 years ago. Participants had the chance to win a free BahnCard 100, with the most compelling recreations selected as winners.