About You partnered with the Milan-based creative agency AUGE to boost its brand awareness in Italy through a 360-degree campaign, including a tv-campaign, a major social media push and an out-of-home rollout featuring one of Europe’s largest posters. The campaign highlighted the brand’s unique positioning as more than just an online retailer, offering a personalized and inspiration-driven shopping experience. This idea led to the concept “The Joy of Exploring,” celebrated experimentation and individual style. It launched with the film “About Lucia,” which follows a protagonist imagining scenarios inspired by yellow-themed outfits. A second chapter featured Rocco and his passion for blue clothing.