Zalando launched their new footwear label called Zalando Iconics, thereby expanding its portfolio of in-house labels. The everyday models – including ankle boots, slippers, and tennis sneakers – were primarily characterized by a classic and timeless aesthetic. The collection was designed by Zalando’s in-house designers, while manufacturing and production took place in Elche, Spain. The design process focused on defining what exactly made shoes appealing and what turned a model into a true eye-catcher or even an icon. These very insights also informed the accompanying brand and corporate design, including the logo and a distinctive signature color.