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ABOUT YOU
THE ROOTS CAMPAIGN
Concept and Creative Direction
for ABOUT YOU.
As an international supermodel, Karolína Kurková knows the latest catwalk trends, which she integrates into her own style. In this campaign About You presents a closer look at the beautiful native czech, her roots and the streets of Prague. Through posters, online movies and social media stories, aboutyou.cz quickly became talk of the country.
As the tv host of Holland’s Next Topmodel, Anna Nooshin speaks the right language to present the newest styles in european fashion. Through posters, tv commercials and social media stories, ABOUT YOU claims their name all over the Netherlands.
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