Concept and Creative Direction for About You. Break new grounds in marketing. Create real experiences and bring people together. This is what the online fashion retailer wants to achieve with its first own festival: the About You Pangea Festival. This dream required a new logo, a fresh and unusual corporate identity, an out of the box marketing strategy and a overall communication concept, which was carried out through several social media and out of home campaigns.
A handmade logo and corporate identity to keep it affordable, personal and as authentic as possible.
Away from fashion trends, the About You Vintage Wardrobe took place at the festival. Full of inspiration, free from any norm. Where there are no limits to your imagination. The clothes were embroidered with a new created sustainability logo "about you, about us, about all". With the help of a borrowing procedure, you could move freely around the festival with them.
In order to give this festival a musical face, singer Mogli, rapper Kelvyn Colt and producer Thor Rixon, wrote the appropriate soundtrack. Just click on the cover below.