Concept and Creative Direction
for ABOUT YOU.

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LeGer believes in the power of femininity. To feel confident in your skin and the clothes you choose to wear. Freedom to play, to be elegant, to enjoy, to be carefree. Under the topic “Escape the Ordinary”, Lena Gercke and the other models making the SS20 collection their own. The collection recognizes different female forms of self-expression between laid-back, simple, daring and fun. Natural movements flow within the created artful space - giving the video an authentic, extraordinary, but intimate touch.