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ZALANDO
ZALANDO ICONICS
Corporate Design for ZALANDO
Iconics, a contemporary footwear label by Zalando. Made for fashion-forward individuals, these timeless collection, as well as the logo, combines clean cuts and minimal forms.
The classic font of the logo and the bright yellow tone of the packaging are symbiosis and contrast at the same time. This creates a fresh and balanced first impression, which is picked up by a golden label on the products.
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